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Géniale’s First Birthday

Géniale’s First Birthday: medicine meets philanthropy in a dazzling display for Sydney’s fashion, beauty and medical scene

Last night in Sydney’s edgy inner west medicine met both philanthropy and fashion at Géniale Medical, Laser, Aesthetics & Skin Cancer Centre in a stunning collision to celebrate the business’ first anniversary.

Clinic founder Doctor Mike Shenouda (resident Doctor on Channel 7’s ‘House of Wellness’) was recently shortlisted for the prestigious Australian Small Business Champion of the Year awards (category: entrepreneur). Géniale is Australia’s first holistic medical beauty super centre delivering a kaleidoscope of services designed to assist clients with health, vitality and self-confidence.

Géniale’s service menu is vast and includes skin cancer checks and surgery to state-of-the-art beauty and anti-aging treatments as well as sexual therapies including the famous ‘orgasm shots’ (O-shot and P-shots, using blood plasma), laser for vaginal tightening and incontinence, lunchtime facelifts, cosmetic tattooing, fat freezing, and much more.

The exclusive VIP event hosted by Grant Dwyer was specifically crafted by Dr. Shenouda to be both a celebration of Géniale’s first birthday and a Leukaemia Foundation fundraiser, in-line with Dr. Shenouda’s belief that where possible, a successful business must support others.

“As a doctor, it’s my dream to heal and enhance. At Géniale, the two tangents of business are skin cancer detection and prevention where we literally save lives, and body and beauty aesthetics. My team restore health and vitality- including longevity. In addition, we empower clients through beauty and body aesthetics meaning improved self-confidence.

“I’m delighted that Géniale has had such a successful first year in business but more than that, I’m thrilled to support others. It was my pleasure to host a fund-raising evening for the Leukemia Foundation who continue to do excellent work despite many challenges. I believe that those who can should help those in need, ” said Dr. Shenouda who also uses his influence in partnership with the Beard Season charity.

Sponsored by pharmaceuticals leader, Terry White, the dazzling party was attended by 120 guests including Olympic Swimmer Scott Miller, a controversial journalist, author and high -class escort Samantha X and international hair stylist Frank Provost.

Guests were treated to a sexy Fashion Parade from Commercial Models Australia wearing stunning designs by La Koi Swimwear, Gorgeous Couture and Oogii Luxury Shoes and Bags. Models included Miss Hungary Australia Dana Trebar, managed by Grant Dwyer of Adpro Management Group, the man responsible for launching the careers of Jennifer Hawkins, Rachel Finch, Jesinta Campbell Franklin and Esma Voloder.

Guests sipped decadent cocktails, savoured delectable treats whilst mingling against an elegant backdrop of live music including a delightful rendition of Marilyn Munroe’s Happy Birthday Mr President by Géniale’s own Jasmine and Priscilla.

Speeches were given from those pivotal to the business’s year-long journey including Dr. Shenouda’s business partner Kylie Beaufoy who commended his vision and dedication. Humble and charming as is his benchmark, Dr Shenouda thanked the crowd for their support over the year as he strived to achieve his goal of creating Australia’s first beauty super clinic.

By day, a nurturing and luxurious oasis, by night a dynamic, sparkling haven for Sydney’s fashion, beauty and medical elite – Géniale’s inspiring story has only just begun.


137 Victoria Rd, Drummoyne

Kylie Beaufoy
0410 112 205

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