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Introducing our latest fat freezing technology…the Cooltech. The cool way to get in shape!


Here at Géniale, we use the latest technology in Fat Freezing – Cooltech. This treatment offers an effective way to remove stubborn fat permanently. The non-surgical alternative to liposuction.

  • No needles
  • No incisions
  • No scars
  • No anesthesia
  • No downtime – resume normal activities immediately
  • No post-treatment measures
  • 20-30% fat reduction
  • Long-term results


At Géniale we’ve paid hundreds of thousands of dollars for the highest quality medical machinery to ensure clients are receiving a Cooltech fat freezing treatment that is not only effective, but safe. We also bring decades of first hand knowledge — head doctor Mike Shenouda has over 20 years experience as a Doctor of Medical Aesthetics and is a firm believer in the fat freezing procedure and the benefits it provides. As the risks associated with this procedure increase dramatically when performed by someone without formal training, the value of Dr Shenouda’s experience is not to be understated.


Here at Géniale, we will take the time to discuss a holistic approach to your goals for reshaping your body. A first consultation is recommended so we can take a look at your whole body from different angles—and then focus on specific areas where you want to eliminate fat. The consultation is with our doctors and followed by our nutritionist as part of our Geniale Actif program.


While you sit in a reclined chair for up to two hours, cooling panels set to work crystallizing your fat cells. The procedural setting is so relaxed that you can bring your laptop to do work, enjoy a movie, or simply nap while the machine goes to work. We recommend that our customers wear comfortable clothes after the treatment since the area can feel a little sore. You can continue your day as normal without taking any special precautions.

Every treatment at Géniale is personalised for the individual client. We invite you to make an appointment today. Come and meet our highly experienced team to discuss your treatment options.


(02) 9181 3999


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    The core risk associated with Fat Freezing is PAH. Paradoxical adipose hypertrophy (PAH) is the unintended stimulation of tissue growth, following a treatment. Paradoxical tissue growth is a phenomenon observed occasionally with device-based therapies. When PAH presents after fat freezing, the treated area actually enlarges instead of decreasing. PAH has a recorded incidence rate of less than 0.0051%. Which means that out of the 4 million procedures, about 200 cases of PAH have been reported. PAH is treated by subsequent fat freezing procedures, although you may require laser treatment or liposuction if symptoms persists.

    *Any surgical or invasive procedure carries risks. Before proceeding, you should seek a second opinion from an appropriately qualified health practitioner.


    At Geniale, our Cooltech machine is the very latest in fat blasting technology and we know that it works – our clients love it! You may choose from two price points depending on your needs.

    One area / $600 (eg lower stomach for stubborn belly fat)

    Is it right for me?

    We understand how difficult the decision is to undergo any procedure, no matter how minimal. During your preliminary consultation we will assess your suitability for a Cooltech fat freezing procedure and discuss with you how best to achieve your desired result.

    How long before I see results?

    Results may be seen as early as four weeks, however most clients begin to see their results between eight and twelve weeks after the procedure. More than one session is often required to see desired results.

    How long is the recovery time?

    You may immediately return to your daily routine following this procedure. You may feel a temporary numbness or itching sensitivity in the treated area which typically returns to normal over 1-3 weeks.

    Will there be any scars left after this procedure?

    No, as this is a non-invasive procedure there is no scarring.

    Will I need anaesthetic?

    No anaesthetic is required for this service.

    How long does the procedure take?

    The duration of the procedure is dependent on which areas are being treated, and how many are being treated. Typically a Cooltech Fat Freezing procedure lasts between 1-2 hours.


    Results can be seen as little as 15 days after the first treatment with more dramatic results visible between 6-8 weeks. Once the fat cells are gone they leave a more sculpted you.

    In the article below, Dr Mike Shenouda, founder of Géniale, Medical Aesthetics and Skin Cancer Centre, tells us what you can really expect from the body sculpting treatment of fat freezing. Dr Shenouda obtained his Bachelor’s Degree in Medicine and Surgery in 1986 and pursued further training at London’s Hammersmith Hospital, Bond University and the Australasian College of Aesthetic Medicine.
    Now, with over 19 years expert experience in skin cancer medicine and surgery, Dr Shenouda is passionate about delivering a wholistic approach to skin cancer treatment, medical aesthetics and wellness to achieve long-term healing and wellness and to create a positive self-image through superior aesthetic results.

    MB; BCh; FRACGP; Dip Derm PDSCS; Dip SCCS
    Diploma of Practical Dermatology (UK)
    Diploma of Skin Cancer Surgery
    Certificate in Advanced Cosmetic Medicine
    Member of Australasian College of Aesthetic Medicine (ACAM)

    The Verdict on Fat-Freezing

    Is it sci-fi fantasy or can you really just freeze your way to the body you always wanted?

    Imagine a quick, non-invasive procedure that could reduce stubborn areas of fat. It’s virtually painless, touted as safe, and has zero downtime. Sound too good to be true?

    Meet cryolipolysis. Also known as fat freezing. The fat in the area the patient wants to decrease is painlessly sucked into a wand-like, non-invasive device which then breaks down the fat cells with cold temperatures. The FDA approved procedure takes approximately one hour with many clients napping, working away on their laptop or ipad, reading or using their phone throughout the duration of the treatment. In the weeks after the treatment, your body naturally eliminates the frozen, dead fat cells (apoptosis) through your liver. People start to see results just a few weeks later. Three months later the area (which had been frozen for the hour or so long treatment) should have shrunk by 20-40 per cent.
    As a Doctor of Medical Aesthetics for twenty years, the science behind fat freezing stacked up to me. I knew that fat cells died from freezing a significant time before skin and other cells were affected, therefore the technology made sense.
    Once I saw the research results and the approval by Food and Drug Association government agency, I knew it was a game changer in the body sculpting arena.

    Comparison to Liposuction
    I offer both liposuction and fat freezing procedures at Géniale. My decision for a substantial investment in cryolipolisis is based on practical hands-on managing and following up on my patients treated by all other modalities

    Fat freezing is also only a fraction of the price of liposuction, starting at $400 per area from reputable providers – while liposuction costs several thousand.
    I find that the results of fat freezing and liposuction are very similar. Both procedures are used to permanently remove excess fat from specific body parts such as the belly, back, thighs, arms and chin, although neither is intended for weight loss.
    Fat freezing is a nonsurgical procedure, meaning there is no cutting, stitching, anesthetizing, or recovery time necessary.
    Liposuction, on the other hand, is an invasive surgical procedure that involves cutting, stitching, and anesthetizing.
    However, Liposuction patients normally only require one treatment. While many fat freezing clients are satisfied with one session, some clients choose to undertake a few sessions spread out over several weeks to achieve their desired results. One of the biggest advantages of fat freezing over liposuction is that, unlike liposuction, fat freezing goes beyond fat removal to tighten the skin and add firmness to the treatment areas.

    The risks and side effects of Fat Freezing

    Fat freezing risks are rare and short-lived. The most concerning of the risks is PAH.

    Paradoxical adipose hypertrophy (PAH) is the unintended stimulation of tissue growth, following a treatment. Paradoxical tissue growth is a phenomenon observed occasionally with device-based therapies. For example, paradoxical hypertrichosis can occur after laser treatment for hair removal.) The phenomenon seems to be more common in male patients undergoing Cryolipolysis. When PAH presents after fat freezing, the treated area actually enlarges instead of decreasing.

    However, PAH has a recorded incidence rate of less than 0.0051%. Which means that out of the 4 million procedures, only about 200 cases of PAH have been reported. PAH is treated by subsequent fat freezing procedures, although you may require laser treatment or liposuction if symptoms persist. Fortunately, PAH is highly treatable, and most patients are extremely pleased with their end results.

    Fat freezing risks are much higher if you opt to use DIY methods such as store-bought applicators. Doctors, dermatologists, and other fat freezing experts use professional-grade applicators. My decision to substantially invest in the fat freezing machine technology I did at Géniale, my beauty centre, was based on my knowledge and experience when comparing it with other modalities on the market for body sculpting. I followed up on my patients after using other technology for body sculpting, The machine I purchased had proved to be the most effective and efficient with the greatest customer satisfaction.

    The expert also needs to be well trained to avoid the common side effects.
    For instance, a professional fat freezing doctor will always use a well-lubricated gel pad with their applicator to reduce (frozen) burn risk. The well-trained professionals will also understand body contouring and will ensure the applicator is placed on correctly to avoid unwanted changes in body contour.

    Final Verdict: The truth about Fat freezing?
    Fat freezing remains one of the safest and most effective fat removal procedures and the subsequent skin tightening is a serious bonus. It has no reported debilitating effects and none that are even remotely life-threatening.
    To minimise any of these risks, avoid DIY procedures with store-bought products. It’s imperative to choose a well-trained expert to administer your fat freezing procedure. Consult an expert who will assess whether you qualify as a fat freezing candidate.

    Readers can mention this article to receive a free consultation with Dr Mike!
    Géniale contact details
    137 Victoria Road, Drummoyne, Sydney
    Ph: (02) 9181 3999



    Tel: (02) 9181 3999 


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